Dual Specialisations in Financial Management, Human Resource Management or Marketing Management.

Bachelor of Business Administration (BBA) Program/Course Objectives/ Outcomes

Nagaland University BBA curriculum is a semi-professional course with the main objective to specify the intellectual and behavioural competencies that the students should possess.  It is also to provide a foundation for their future professional growth, personal development and success. The programme is designed to achieve the following objective:

  • To develop managerial skills among students.
  • To provide a comprehensive learning experience to become business professionals.
  • To develop entrepreneurial skills among students to help them to become successful entrepreneurs.
  • To prepare students to take up responsibilities in various functional areas in organisations.
  • To prepare students to develop social and ethical values in conducting businesses.

NU BBA syllabus was revised and implemented from May 2018. Following is an outline of the various subjects with its objectives:

List of Subjects in BBA

  1. General English
  2. Business Economics
  3. Fundamentals of Computer in Business Applications
  4. Financial Accounting
  5. Management & Organisational Behaviour
  6. Modern Office Management
  7. Business Environment
  8. Business Law
  9. Quantitative Techniques-I
  10. Business Communication
  11. Quantitative Techniques-II
  12. Human Resource Management
  13. Marketing Management
  14. Financial Management
  15. Production Management
  16. Environmental Studies
  17. Cost & Management Accounting
  18. Research Methodology
  19. Entrepreneurship Development
  20. Company Organisation
  21. Strategic Management
  22. Supply Chain Management
  23. Management Information System & Cyber Security
  24. Project Management
  25. Optional: Marketing Management Specialisation :
    Customer Relation Management
    Advertising Management
    Retail Marketing
  26. Optional: Finance Management Specialisation :
    Banking and Insurance
    Financial Institutions and Markets
    Corporate Tax Planning and Tax Management
  27. Optional: Human Resource Management Specialisation:
    Industrial Relations
    Human Resource Development
    Social Security and Labour Welfare

BBA SEMESTER I

  1. Subject and Course Code: BBA 101 General English – 3 Credit

The Course teaches students to write reference to contexts, prepare glossary from the text and find out the philosophy of life in the works and interpret the didactic value/ moral in the literary writings, and to teach and revise remedial grammar/ structural approach to language learning and skills of composition, compilation and communication.

  1. Subject and Course Code: BBA 102 Business Economics – 4 Credit

To provide an idea of Economics to the students

To give emphasis to the theories and practices especially necessary for problems associated with business houses.

  1. Subject and Course Code: BBA 103 Fundamentals of Computer in Business Applications – 4 Credit

To give an introduction to modern computer systems

To highlight the role played by it in managing today’s business.

  1. Subject and Course Code: BBA 104 Financial Accounting– 4 Credit

To give an introduction to the core principles and objectives of Financial Accounting and its relation to business management

  1. Subject and Course Code: BBA 105 Management & Organisational Behaviour – 4 Credit

To give an introduction to the core principles and objectives of management, the management process,

To understand the relationship between individuals and groups in an organisation and its fallouts

BBA SEMESTER II

  1. Subject and Course Code: BBA 201 Modern Office Management – 4 Credit

To make the students understand the concept of managing the office and its layout.

  1. Subject and Course Code: BBA 202 Business Environment – 4 Credit

To familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions

  1. Subject and Course Code: BBA 203 Business Law – 4 Credit

To introduce the basics of Business Law and its importance

  1. Subject and Course Code: BBA 204 Quantitative Techniques I – 4 Credit

To give an introduction to the core concepts since familiarity with quantitative techniques has become a necessity because of its tremendous impact in decision making

  1. Subject and Course Code: BBA 205 Business Communication – 4 Credit

To develop communication skills in speaking and writing, essential for all areas of management – corporate and international

Practical exercises to be implemented for overall development

BBA SEMESTER III

  1. Subject and Course Code: BBA 301 Quantitative Techniques I – 4 Credit

To delve further into advanced topics of quantitative techniques for business

  1. Subject and Course Code: BBA 302 Human Resource Management – 4 Credit

To familiarise the students with the fundamental aspects relating to the management of human resource in an organisation

  1. Subject and Course Code: BBA 303 Marketing Management – 4 Credit

To facilitate understanding of the conceptual framework of marketing and its applications in decision making under various environmental constraints

  1. Subject and Course Code: BBA 304 Financial Management – 4 Credit

To acquaint the students with the overall framework of financial decision- making in a business unit because efficient management of a business enterprise is closely linked with the efficient management of its finances

  1. Subject and Course Code: BBA 305 Production Management – 4 Credit

To acquaint the students with the basic features underlying production management

BBA SEMESTER IV

  1. Subject and Course Code: BBA 401 Environmental Studies – 3 Credit

To provide the importance of environmental science and environmental studies

  1. Subject and Course Code: BBA 402 Cost & Management Accounting – 4 Credit

To give insights into the subject of Cost and Management Accounting and the importance of the subject in relation to a business entity

  1. Subject and Course Code: BBA 403 Research Methodology – 4 Credit

To teach the students basic techniques of the Research for developing analytical ability

  1. Subject and Course Code: BBM 404 Specialisation Paper (Marketing Management) Customer Relations Management – 4 Credit

To explain the principles behind understanding the customer and thereby providing better service

  1. Subject and Course Code: BBF 404 Specialisation Paper (Finance Management) Banking and Insurance – 4 Credit

To provide an understanding of the various banking activities

To give necessary concepts and a broad perspective on general, life insurance and insurance related issues.

  1. Subject and Course Code: BBH 404 Specialisation Paper (Human Resource Management) Industrial Relations – 4 Credit

To introduce the fundamentals of industrial relations and workers involvement in the same

BBA SEMESTER V

  1. Subject and Course Code: BBA 501 Entrepreneurship Development (CBCS) – 3 Credit

To introduces entrepreneurship to budding managers because entrepreneurship is one of the major focus areas of the discipline of management

  1. Subject and Course Code: BBA 502 Company Organisation – 4 Credit

To impart the Knowledge of Company operations to the students so that it is easy to understand the functioning of the corporate world

  1. Subject and Course Code: BBA 503 Strategic Management – 4 Credit

To develop an understanding of the concept of corporate strategy formulation, implementation and its evaluation

  1. Subject and Course Code: BBA 504 Supply Chain Management – 4 Credit

To help students learn about the basics of Supply Chain Management in the field of business

  1. Subject and Course Code: BBA 505 Supply Chain Management – 4 Credit
  2. Subject and Course Code: BBM 505 Specialisation Paper (Marketing Management) Advertising Management – 4 Credit

To introduce the students to effective Sales communication and advertising

  1. Subject and Course Code: BBF 505 Specialisation Paper (Finance Management) Financial Institutions & Markets – 4 Credit

To acquaint the students with the basic structure of financial institutions and markets and their operations

  1. Subject and Course Code: BBH 505 Specialisation Paper (Human Resource Management) Human Resource Development – 4 Credit

To take the student further into the functional area of HRM and into the domain of HRD

BBA SEMESTER VI

  1. Subject and Course Code: BBA 601 Management Information System and Cyber Security – 4 Credit

To provide the students the knowledge about the use of Computers for various Business Applications and its Security

  1. Subject and Course Code: BBA 602 Project Management– 4 Credit

To provide an opportunity to the students to conceive, formulate and prepare a project with practical orientation with regard to its implementation.  

  1. Subject and Course Code: BBM 603 Specialisation Paper (Marketing Management) Retail Management – 4 Credit

To introduce retailing as an emerging area of study and its importance in the context of marketing management

  1. Subject and Course Code: BBF 603 Specialisation Paper (Finance Management) Corporate Tax Planning and Tax Management – 4 Credit

To help students to comprehend the basic principles and laws governing Direct and Indirect taxes in relation to business

  1. Subject and Course Code: BBH 603 Specialisation Paper (Human Resource Management) Social Security and Labour Welfare – 4 Credit

To acquaint the students about social security and welfare measures applicable to various kinds of organisations for the benefit the workers

  1. Subject and Course Code: BBA 604 Internship, Project Report & Viva Voce

To inculcate the student’s ability to apply their theoretical knowledge and skills developed during the course of the study and apply it in the field. They have to collect data and prepare a report of their findings on some topics suggested to them or chosen by themselves in consultation with the faculty guide. To teach them the methodology of collecting information and of preparing written work along with understanding the importance and value of field work.

Case Study was included in the revised BBA syllabus (2018) as it helps the students to develop their decision making skills and to understand the scenario of running a business or organisation.

BBA students are also given opportunities through extra-curricular activities such as business events and games. Such competitions based on business and management functioning helps the students to develop their perspectives and skills.

Eligibility for B.B.A.

*Higher Secondary or equivalent examination

*A minimum of 45% aggregate at the HSSLC examination.

*Course structure is subject to change as per Nagaland University’s plan to introduce Semester System

SYLLABUS

BBA-SyllabusDownload